Fitology
A local small business in Austin, Texas, Fitology is a fitness company that manages personal trainers and creates fitness programs for apartment complexes. Fitology requested a new logo that felt fresh and could be versatile in various mediums.
The final product creates structure while balancing the white space to create a design that conveys the feeling of strength and fun.
The mock-ups below allowed the client to visualize the flexibility of the design to fit various swag.
