Beast Labs Logo Concepts
In 2018 Observint Technologies formed a marketing arm of the company that assists customers with creating business web pages & social media accounts.
The first design conveys a direct message of the type of business that Beast Labs offers. Using the soft charcoal with the smooth teal gradient allows the mark to be bold without being overwhelming.
A line art version of the rhino gives the logo a whimsical twist in contrast with structured typography. A fun take on the “beast” part of the service’s name allows the branding to be more approachable but striking.
Bold but professional is what this mark is all about. If you’re naming your marketing service “Beast Labs,” why not lean into it? Pairing the bull and bear combination illustration with the serif font allows the logo to be professional for the clients the business will work with while still having a striking style.
