Accruent Rebranding Project
Accruent is the world’s leading provider of intelligent solutions for the built environment and continues to set new expectations for how organizations can use data to manage their facilities and assets. With office locations across the globe, Accruent serves more than 10,000 customers in more than 150 countries.
Logo Redesign
Working in-house with the design team, I conceived, led, and managed logo designs for Accruent's rebranding efforts to be selected by executives. The final design was refined based on strategic branding, tactical branding, and feedback.
Redesigned
Product Logos
The main logo design was applied to our 24+ products, creating their separate identities while forming a consistent brand family. These are a few examples of the updated product rebranding.
Collateral Designs
After the logo and overall brand style were established, I then designed collateral pieces. Below are the pieces I designed, from employee badges and business cards to documents and templates.
